What The Flow is a feminine beauty and hygiene company who's primary focus is the health and support of the menstruation period for our women, young women and youth. What The Flow was founded due to the inconvenience of personal hygiene shopping in a publicly broad setting and wanting to provide a sanctuary for that dedicated and most importantly, delicate time of the month.  What The Flow was curated with our supporters and users in mind and their needs of an all around shopping experience that includes vibes, aesthetics, apparel, store stationary, health and more in mind. A place for the girlies, made by the girlies!